Pantone just announced their Color of the Year for 2017, and it would be fair to say that the new year is looking fresh; 2017 is all about greenery. As a plant lover, I’m pretty pumped about this. Check out the promo footage below:
“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.”
A marketing spiel it may be, but I honestly feel inspired by it, especially after the year I’ve had in 2016.
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”
I feel that Pantone’s announcement is perfectly in tune with how most people are probably feeling at this time of the year; I certainly feel ready to reinvigorate.
“Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
Wordy it may be, but I’m certain other creatives feel slightly wooed by this… C’mon creative people, admit it!
Pantone’s suggested colour pairings also look great. I particularly like the look of the colour combos ‘Calm it down’, ‘Transitions’ and ‘Fathomless’ below. Find out more at Pantone.com.