We creatives are a fussy lot. There’s no denying it, and it would be fair to say that most designers are… Especially when it comes to branding ourselves and presenting our own brand identity/presence in print and particularly online.
I remember back in 2005 as a student in a web design 101 class at uni, after creating our first plain text ‘hello world’ html page, we were presented with a real web assignment; to create a portfolio site for ourselves so that we could leave uni and land our dream job. After working through dozens of prescribed briefs over a few years, the opportunity to simply work on showcasing our hard work, free from the constraints of a brief initially sounded like the perfect project. However, the endless possibilities of this project quickly turned into a burden… I thought it was perhaps just me, but as I browsed the interwebs (via a dial-up connection), I found that so many other designers websites existed entirely as coming soon/under construction holding pages. It quickly became apparent that even professional designers were:
a) too busy working on client work to complete their own website
b) feared the whole html/css thing
c) were crippled by trying to decide how best to present their work and identity online
d) all of the above
But as a bunch of students about to graduate, we all muddled through, slicing and dicing our websites with Fireworks and going hyperlink-mad trying to work out Dreamweaver… There was always a quiet sense of achievement when those links magically transported you to another page, via a clunky rollover. Remember those!?
Flash forward to 2016 though, and I have to admit that I feel a tinge of jealousy toward new graduates at the moment when it comes to building an online presence. There are just so many stress-free options for building a website.
One recent addition to the growing online web-builder market is the relatively new Adobe Portfolio. And if you have a current Adobe CC subscription, you’ll already have access to it. While you can’t blog with it like major players, WordPress and Squarespace, its the perfect location to build out your portfolio and simultaneously build a following on Behance. One of the greatest things about Adobe Portfolio is that its built purely for creative people to share their work. The handful of templates available are also beautiful, and they focus viewers/visitors on the work, not the interface around it – which was often the case in the old days of a Fireworks/Dreamweaver workflow.
If you haven’t done so already, check out Adobe Portfolio, its well-worth a look. Its time to ditch that ugly ‘under construction’ page from 2005!